What is CCS/BW?
Due to limited resources, thousands of small NGOs, associations, and communities from around the world grapple with the challenge of communicating their central messages without the support of specialized communications or marketing agencies. This makes it difficult for change agents to successfully achieve their objectives. In addition, many of these entities face difficulties in financing their efforts, due to a lack of visibility, particularly if they do not champion “trending” causes.
CCS/BW seeks to support these entities with strategy and creativity, so that they can obtain more resources and continue to change lives with more compelling messages. However, this effort will be more effective with the support of a global Community of CCS (Creatives, Communicators, and Strategists) for a Better World (BW): CCS/BW.
There are many other causes that need our full attention: forestry, cultural protection of displaced indigenous communities, education of visually impaired children, programs to collect books for children from vulnerable situations, patients with spina bifida, homeless seniors, and much more.
Because through communication and marketing we can become global change agents!
Why do we do it?
There are thousands of noble causes in the world, and many communities and individuals work hard to change lives. But, without marketing or communication strategies, these actions could lack impact. That’s why we want to invite you to join the fight for a better world. Your expertise and talent may be key to helping organizations working on social or environmental issues.
Who benefits?
We support global causes: Foundations protecting natural forests, free hospitals for communities in-need, education for children displaced by conflicts, elephant sanctuaries, communities of mothers who are heads of household in vulnerable situations, associations of people displaced by ethnic wars, free clinics for the visibly impaired, animal rescue organizations in cities, mental health clinics, and groups for ocean cleanups, are some of the thousands of causes that need our support.
Who can be part of CCSBW?
CCS/BW: Communicators, Creatives, and Strategists for a Better World: Its reason for being is in the name.
CCS/BW is calling on all advertising agencies, creatives, marketing managers, brands, public relations companies, planners, media centers, media, social media networks, communicators, and freelancers with certified experience (in other words, the entire value chain of the creative, marketing and communications industry) to join us and offer their expertise for the fight for a better world.
How do we do it?
CCS/BW has its own group of professionals to support NGOs with creativity and strategy. We also connect agencies, professionals, and brands from around the world so that they can support these organizations with their talent:
Supporting through Creativity
The vast majority of these types of non-profit entities do not have in-house marketing or creative teams, nor the budgets to hire consultants. These NGOs must choose between investing their resources in the community or in hiring design and marketing experts. This could translate into low impact communications. Imagine, for example, the impact on society of an HIV prevention campaign in Central Africa organized by communication experts.
Marketing for Fundraising
Some NGOs are overlooked by large donors while others have exhausted their fundraising ideas or contacts. With more assertive marketing and strategy, these NGOs could find new avenues for financing their work. This translates into: greater revenue, greater growth, and therefore more populations, flora, and fauna, benefited.
Training NGOs in marketing and creativity
As we will not be able to support all the non-profit entities on the planet: we will train the teams in strategy and creativity. In this way, the NGOs will be able to better execute their communication campaigns. These trainings will be conducted either face-to-face or online consultancy regarding social media management, writing, creativity and basic marketing, etc.
Konk Marketing